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‘HOUSE OF AURORA’ TAKES OVER HISTORIC BANK TO HOST PREMIERE EVENTS FOR THE 2018 TORONTO FILM FEST



‘HOUSE OF AURORA’ TAKES OVER HISTORIC BANK TO HOST PREMIERE EVENTS FOR THE 2018 TORONTO INTERNATIONAL FILM FESTIVAL

Produced by The Substance Group and A-List Communications


TORONTO (August 27, 2018)Canadian company Aurora Cannabis will host private red carpet premiere events in a historic former bank located at 320 Bay Street over the Toronto International Film Festival (TIFF) opening weekend. Coined ‘House of Aurora’, this go-to destination will host exclusive premiere parties, industry networking events, press junkets and media activity from September 7 – 9, 2018.

Transforming this architectural, art-deco gem into a majestic event destination are Toronto’s top experiential marketing company The Substance Group and veteran L.A.-based special events group A-List Communications.

During the day, leading film and movie media site Collider.com will stage a pop-up press studio featuring a front row conversation with the top filmmakers and stars of the Festival.

The ‘House of Aurora’ evening schedule includes:

Friday, September 7th

Bold Films + Sharp and S/Magazine TIFF party

Celebrity guests to be announced

Saturday, September 8th

The Creative Coalition’s Annual “Spotlight Initiative Awards Dinner Gala”

with Mandy Patinkin (Life Itself, Homeland), Maura Tierney (Beautiful Boy, The Affair), Olivia Munn (The Predator) and Dan Fogelman (Life Itself, This Is Us). Additional honorees and Special Presenters will be announced.

Premiere party for Entertainment One’s Wild Rose with cast Jessie Buckley, Julie Walter and Sophie Okonedo, as well as actors Mary Steenburgen and Ted Danson.

Features a live acoustic performance by Jessie Buckley.

Sunday, September 9th

World premiere party for Tell It To the Bees

Starring Anna Paquin (True Blood, X Men: Day of the Future) and

Holliday Grainger (Cinderella, My Cousin Rachel)

World premiere Party for Vertical Entertainment’s Where Hands Touch

Starring Abbie Cornish (Three Billboards Outside Ebbing, Missouri),

Amandla Stenberge (The Hunger Games) and George MacKay (Captain Fantastic, Peter Pan)

Partners making this program possible include:

Aurora, Presenting Partner, one of Canada’s largest federally licensed cannabis companies and an official partner of the Toronto International Film Festival. Aurora’s involvement is anchored by its passion for the arts and commitment to providing financial support for the creative community.

Diageo Canada joins as the official spirit sponsor and will be showcasing cocktails featuring brands from their luxury portfolio including Ciroc Vodka,Tanqueray™ No. TEN Gin, Johnnie Walker Black Label and Bulleit Bourbon.

Toasting the evening’s festivities will be La Marca Prosecco, an elegant, luxurious sparkling wine. The premium wines of California’s Ghost Pines Winery will also be served!

Dutch beer brand Grolsch, the official beer sponsor of the Toronto Film Festival recognizable by its iconic swingtop bottle, will tap into the House of Aurora to extend its VIP footprint at the Festival. Grolsch has long been a champion of creativity and independent thinking.

Frank Rea Event Designs Toronto's top event florist and ambient designer Frank Rea creatively lends his support with décor statements and floral designs through Forget Me Not Flowers & Frank Rea Event Designs.

All events are private affairs by invitation only for guests age 19+.

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